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Whitepapers

Stunning infographics on a variety of topics including message optimization, market research, artificial intelligence, decision heuristics and more.

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How to message to the Top 5 Human-Level needs of HCPs?

15 scientifically proven techniques to optimize your HCP messaging so that it delivers on the Top 5 most important human needs of HCPs.

Your message tells HCPs how your product helps patients.
But does it connect with the human behind the HCP?read more


In a first-of-its-kind meta-analysis, Newristics studied responses from over 16,000 HCPs across 30+ disease areas—and uncovered 5 core human needs that often go unmet:
  • Certainty
  • Hope
  • Control
  • Simplicity
  • Novelty

These needs silently shape how HCPs interpret brand messages—even when you can’t speak to them directly.

This whitepaper reveals how leading brands deliver on these needs within LMR constraints, using proven behavioral science and real-world messaging examples.

Download your copy now to start building more human, more effective HCP engagement.read less

Time : 20 Mins

Can AI be used to refresh messaging more efficiently for pharma brands?

With the Pharma industry rapidly evolving, brand teams are realizing the need for more frequent message refreshes to stay ahead. But often marketing teams don’t have new clinical data or even customer insights to execute a message refresh. If you have nothing new to say, canread more
you really say it differently enough to make a difference?

Explore Messaging AI - a faster, cheaper, and better way to refresh your brand messaging, even when you have nothing new to say creatively.
  • Analyze the Effectiveness: Compare your messages to competitors and benchmark databases to gain a competitive edge.
  • Reinvent Your Messaging: Find new ways to articulate your clinical data and your messages
  • Test, Test, Test: Test hundreds of new messages in a single survey and find the winning messaging story flow from billions of possibilities.

Download the whitepaper to explore what it is!read less

Time : 20 Mins
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Reinventing Message Testing

A Futuristic Approach to Message Testing for Pharma Companies

Market research has seen tremendous innovation in the past decade, but research techniques used for MESSAGE TESTING have not changed in a long time. It’s time message testing research got an upgrade.

In this white paper, Newristics presents a vision forread more
the future of message testing research in pharma. Say goodbye to old research techniques like maxdiff/TURF and say hello to a new way of testing messages using Decision Heuristics science.

Learn how the use of decision heuristics science in message testing research is creating new opportunities for pharma marketers and researchers:
  • Improve messages before fielding research
  • Test 100s of messages in one survey
  • Eliminate stated questions about why/why not like a message
  • Get better separation in scores between good/better/best messages
  • Identify winning message bundles to move customer decisions

Download whitepaper to explore what it is!
Try it out, it won't take you long to see the breakthrough results. read less
Time : 25 Mins
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How Did Medical Errors Become The #3 Cause Of Death In The US

A Decision Heuristics Science Analysis.

It's scary to think that your Healthcare may kill you. But that indeed is the unfortunate truth for tens of thousands of Americans, whose deaths are direct results of medical errors. While the issue is multi-faceted and involves several stakeholders, mitigating medical errors requiresread more
a closer look at the behavioral drivers involved. In this white paper, Newristics uses decision heuristic science to examine three areas contributing to the perpetuation of medical errors as they exist in the current system in the United States, and a fourth area that we should keep in mind as we seek to minimize this disturbing trend.read less
Time : 20 Mins
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Social Media's Impact On Mental Health

A Behavioral Science Analysis

This whitepaper explores the decision heuristics that lead to completely irrational user behaviors, pertaining to the consumption and internalization of social media and its constant barrage of perfectly filtered photos, exaggerated lifestyles, and skewed validations. See how read more
heuristics like Sensationalism Bias, Social Comparison theory, FOMO and Looking Glass Self make for a dangerous mix of situations that is contributing to an alarming trend of impaired mental health the world over.read less
Time : 20 Mins



Learn more about how behavioral science and AI are transforming pharma messaging

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Blog Posts Time : 25 mins

Discover recent research on the Dunning Kruger Effect, exposing confidence-competence gaps

Pharmaceutical Heuristics
Video Time : 30 Mins

How Background Contrast Effect and Optimism Bias are used in pharma marketing campaigns

Pharmaceutical Heuristics
Infographics Time : 7 Mins

Take your messaging from creatively strong to scientifically perfect

Message Optimization Market Research