Newristics’ eBooks are easily navigable, visually appealing, yet content rich resources that will help you build a robust brand strategy.

20 cognitive science techniques to create highly effective pharma messaging

Explore 20 proven guiding principles that can help you simplify technical information and make it easy for physicians, patients, and payers to digest the complex messaging. Using real-life examples for every technique, this Guidebook makes it easy for anyone to write a more compelling and successful marketing copy...guaranteed!


CMO: The Future of message testing is here!

Newristics' CMO is the Faster| Cheaper| Better| Easier way to test messages using a unique combination of behavioral science and AI. Read on to see why CMO is everything you've been looking for in a Message Testing Methodology for 20 years!

De-bias your marketing decisions

Overcome the Top 10 cognitive biases driving marketing decisions.

Cognitive biases drive almost every decision we make in life, including decisions we make as marketers. This E-book will help you go from a good to great marketer by de-biasing the marketing decisions that affect the strategic and financial success of your brand.