BHVR Masterclass

7 AUG, 2019

Get an insider’s perspective into the biases of ‘Disappointment Aversion’ and ‘Actor observer bias’, and how these have been routinely leveraged by pharma.

BHVR Masterclass 11

12 JUN, 2019

Take your messaging from good to great by using ‘Incremental Decision making’ and ‘Salience Effect’.

BHVR Masterclass 10

15 MAY, 2019

Learn how the heuristics of ‘Choice Overload’ and ‘Focusing Effect’ have been successfully leveraged in Pharma messaging.

BHVR Masterclass 9

10 APR, 2019

Learn about how Numerosity effect and Ambiguity Aversion have been used in crafting effective messaging

BHVR Masterclass 8

13 MAR, 2019

Get an insight into how the biases of ‘Instant Return’ and ‘Focusing Effect’ have been effectively leveraged.

BHVR Masterclass 7

23 OCT, 2018

Learn how using ‘Ratio P reference Bias’ and ‘Social Proof’ have led to hugely successful campaigns.

BHVR Masterclass 6

18 SEP, 2018

Learn how to use the biases of ‘Compromaxing’ and ‘Framing Effect’ to make your marketing messaging more appealing.

BHVR Masterclass 5

21 AUG, 2018

Effectively integrate ‘Attentional Bias’ and ‘Customization Bias’ to your Pharma messaging.

BHVR Masterclass 4

17 JUL, 2018

How Pharma companies have effectively used ‘Dread Risk Bias’ and ‘Satisficing’ to nudge customers towards their brand.

BHVR Masterclass 3

19 JUN, 2018

How to leverage ‘Background Contrast Eff ect and ‘Optimism Bias’ in your messaging.

BHVR Masterclass 1

04 APR, 2019

Learn how to leverage the ‘Rule of Consi stency’ and the ‘Peak end Rule’ in your marketing messaging.

bhvr masterclass