In this Intellus-sponsored webinar, Gaurav Kapoor (President, NEWRISTICS) shared how an innovative approach to message testing that combines the power of behavioral science and artificial intelligence can improve the effectiveness of messaging for drug launches. Watch this data-backedread more

In this Intellus sponsored webinar, Gaurav Kapoor (President, NEWRISTICS) analyzes the reasons for the gaping chasm between segmentation and segmentation-based messaging in the pharma ecosystem and then delves into a fascinating cognitive tool – Decision Heuristic Science that bridgesread more

The pandemic revealed how institutions and consumers made decisions — often the wrong ones — in response to fast-paced and changing information. We can analyze specific choices by politicians, media and consumers based on a study of heuristics, which is the way people make read more

Pharma is increasingly relying on non-personal promotion strategies to market to HCPs and even though non-personal promotions are quite efficient already, the problem is that because of the limited exposure to the customer, they are never nearly as effective as personal promotions.