Understand the barriers and bottlenecks which limit desired behaviors of patients and HCPs in the pharmaceutical industry and how messaging boosted by heuristic science can effectively influence any stakeholder audience.
Market studies, surveys, research studies, etc., have been around for a long time. Irrespective of the industry, most companies use questionnaires and survey forms to study market trends.
Businesses also employ the use of surveys before a product release. They want to predict how the users will respond to a new product while also determining the best way to market it to the target audience. This process is not just complex but lengthy and time-consuming too. Additionally, it is also cost-intensive and requires budget and resources.
Deciding the optimal sample size, data collection, data analysis, before coming up with a final result is an iterative process which can be exhausting. But what if the enterprise doesn’t have enough resources but still wants to predict the impact of a message on the audience? The question then that begs asking: Is there a way to predict the success of a message without conducting any surveys or without having to go through the iterative market research process?
The answer to the million-dollar question is a resounding “YES”! Thanks to technology, there is a product that makes use of artificial intelligence, machine learning, and deep natural language, to study the impact of a message on the users without the need to conduct primary market research. The message development research product can predict message effectiveness with 80% accuracy by using data from past studies and has been trained on millions of past research studies.
Some research products now specialize in using advanced algorithms and high-quality inputs that can provide better results, in less time, that too in cost-effective prices.
There are many reasons for an enterprise to choose to use such a product instead of lining up for a traditional market research study. Some of these are: