The first and only 100% AI solution to benchmark messaging performance of all brands in a category.
Messages for your brand are scored vs competitors.
Messages for every brand are compared to the largest heuristics-based messaging database in the world.
Messages for every brand are evaluated against category decision drivers.
KRISTL uses behavioral science and artificial intelligence to score messaging for all brands in a category and create a message performance scorecard.
Compare your messages to direct competitors and to an industry normative database.
KRISTL analyzes how well each brand’s messaging is delivering against the dominant heuristics (DH) of the product category and identifies heuristic gaps in your messaging.
Suitable for categories with few competitors and with low message refresh frequency.
Suitable for active categories with many competitors and frequent messaging updates.
Messages flowing through any channel can be included in the scorecard.
AI replaces market research or in-market tracking.
Score all your messages, not just a sample.
Just email messages for you and your competitors.
Not only measure, but improve messaging.