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Newristics knowledge center

Newristics Knowledge Center is a treasure trove of original, thought leadership content - ranging from eye-opening White Papers and intriguing Blog Posts to informative Webinars and quirky XPRT Talks. Educate yourself about decision heuristic science and see how it dominates our decisions - big and small.

bhvr masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

infographic-phone-banner — Infographics

They say, "A picture is worth a thousand words". Newristics' visually unique and attention-grabbing infographics do exactly that to help demystify even the most complex information with consummate ease.

White papers

Newristics’ Whitepapers are thoroughly researched, persuasive documents of authority, yet easy to absorb even for a layperson. The insights they provide are unique perspectives, viewed through the lens of decision heuristic science.

heuristic hacks

Our brain is a wondrous thing, but it's certainly not perfect. It uses mental shortcuts or heuristics to make 95% of decisions which can sometimes lead you to make erroneous choices. Heuristic hacks will help you avoid these common decision pitfalls, both at home and at work.

Blog Posts

Understand the barriers and bottlenecks which limit desired behaviors of patients and HCPs in the pharmaceutical industry and how messaging boosted by heuristic science can effectively influence any stakeholder audience.

Case Studies

Get a bird's eye view of some of our success stories: See how Newristics has helped clients in various ways ranging from increasing market share to improving conversion rates.

E-BOOKS

Newristics’ eBooks are easily navigable, visually appealing, yet content rich resources that will help you build a robust brand strategy.

XPRT Talks

XPRT Talks are Q&A sessions between two heuristic experts that go past the obvious on behavioral science.

xplain-phone — XPLAIN

A 20/20 view of the world around us - enabled by behavioral science.

Learn more about how behavioral science and AI are transforming pharma messaging

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Webinars Time : 34 Mins

Segment based messaging

Pharmaceutical Marketing

Video Time : 34 Mins

How Actor-Observer Bias and Disappointment Aversion are used in pharma marketing campaigns

Pharmaceutical Heuristics

Video Time : 32 Mins

How Numerosity Effect and Ambiguity Aversion are used in pharma marketing campaigns

Pharmaceutical Heuristics