A 20/20 view of the world around us - enabled by behavioral science.

Can behavioral science be used to stop the spread of COVID-19, prevent deaths, re-open the economy, etc.? YES, YES, AND YES! The behaviors we need to protect ourselves, AND others are the same. Furthermore, they are not tricky and make total intuitive sense - sanitize/wash hands, do not touch your face, cover your face, and avoid crowded spaces! These behaviors alone may be sufficient to reduce 90% of the problem.