Did you like our new website? Please give us your valuable feedback so we can improve!
Newristics’ Whitepapers are thoroughly researched, persuasive documents of authority, yet easy to absorb even
for a layperson. The insights they provide are unique perspectives, viewed through the lens of decision
Why the science behind message testing needs a serious upgrade and what is the future of message testing?
13 April, 2021
This Whitepaper highlights the urgent need for advanced message testing optimization methodologies in pharma. It candidly points out the shortcomings of the traditional qualitative as well as quantitative approaches that come with built-in challenges when applied to message testing. The paper delves into a novel and futuristic approach of using decision heuristic science to market research in general and applying it with effect to message testing in particular, to overcome many of the limitations that plague traditional methodologies. Finally, the paper makes an introduction to CMO (Choose Message Optimizer), which is the first and only message testing algorithm that combines the power of behavioral science and artificial intelligence to test messages with customers in a way that can propel the future of marketing in pharma.
This whitepaper explores the decision heuristics that lead to completely irrational user behaviors,
pertaining to the consumption and internalization of social media and its constant barrage of perfectly filtered photos, exaggerated lifestyles, and skewed validations. See how heuristics like Sensationalism Bias, Social Comparison theory, FOMO and Looking
Glass Self make for a dangerous mix of situations that is contributing to an alarming trend of impaired mental health the world over.
It's scary to think that your Healthcare may kill you. But that indeed is the unfortunate truth for tens of thousands of Americans, whose deaths are direct results of medical errors. While the issue is multi-faceted and involves several stakeholders, mitigating medical errors requires a closer look at the behavioral drivers involved. In this white paper, Newristics uses decision heuristic science to examine three areas contributing to the perpetuation of medical errors as they exist in the current system in the United States, and a fourth area that we should keep in mind as we seek to minimize this disturbing trend.
This paper explores the Opioid Epidemic in an entirely new light. It puts the spotlight on a
string of human decisions that triggered major market-shaping events that ultimately led to the
Opioid Crisis in America. In this paper, which focuses on the ‘why’ rather than the ‘what’,
Newristics utilizes the Nobel prize-winning field of Decision Heuristic Science to explain how
we got here and what can be done to reverse this crisis and its crippling effects.
A Prodigious Analysis Through The Lens Of Decision Heuristic Science
16 APR, 2019
In this white paper, Newristics analyzes some classic, well-loved songs and delves into the
realm of the subconscious mind of the lyricists using decision heuristics science. Perhaps
unknown to the song writers, these hugely popular songs speak to heuristics and biases that
drive human decision making. Read on to see how Newristics cleverly digs out the hidden
heuristics in these songs.