This Master Class explains the heuristic of ‘Choice Overload’, or how when people have too many choices, they get overwhelmed and often end up choosing nothing at all! See how this heuristic may be helping or hurting your brand and whether it is best to feed or fight the Choice Overload Effect depending on your product. Also learn about ‘Reciprocity effect’, which essentially means that if you do something nice for someone, they may reciprocate with something nicer. Explore the opportunities to leverage this heuristic.