A marketing subscription service to mine new insights out of existing research using behavioral science.
doesn't just synthesize your existing research into a summary presentation.
AiGILE doesn’t just synthesize your existing research into a summary presentation....
Send the final report of a market research study and receive totally new consumer behavior insights a few days later.
What are the non-obvious barriers to product use?
How are customers behaving irrationally and how can their behavior be changed?
What are the “human” drivers of brand preference?
AiGILE Insights is a marketing subscription service that mines new consumer behavior insights from existing market research using behavioral science techniques. It uncovers deep customer insights from past market research studies by focusing on the hidden irrationality of customer behaviors that are typically missed by conventional behavioral research.
Most conventional research is not behavioral research in nature. Typically, researchers ask questions and respondents provide stated answers in traditional market research. The answers respondents provide are taken as truth and researchers rarely challenge the validity and truthfulness of the answers they get from market research.
Behavioral science tells us that humans often don’t know the real reasons they behave the way they do or in many cases, their behaviors are driven by heuristics and biases that they don’t want to admit to. . AiGILE Insights is a marketing subscription service that mines new consumer behavior insights from existing market research using behavioral science techniques. It uncovers deep customer insights from past market research studies by focusing on the hidden irrationality of customer behaviors that are typically missed by conventional behavioral research.
AiGILE Insights uncovers solutions to the most common and prominent business problems. It showcases deep consumer behavior insights and provides answers to the toughest key business questions based on behavioral research. For example: What are the biggest obstacles to using a product? Why are customers acting irrationally, and how can this be changed? and more similar.
Simply start by sharing existing market research in any format or kind. Once received, AiGILE determines the heuristics signals via behavior analysis in the research. Lastly, it is combined with the specific heuristics to create a master repository for Deep Behavior Insights (DBIs). Marketers can prioritize the DBIs based on their actionability for message optimization.