Optimize Pharma GTM communications
Innovative messaging market research
Analyze messaging with algorithms
Source for pharma insights and updates
Pharma's top behavioral science source
Combine the power of science and algorithms to test your next vis aid
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All the benefits of qualitative vis aid testing with the rigor of quant
Explore message improvement
Qual-like depth with the rigor of quant research
Normative database comparison using AI
Mock detail of every page in the vis aid
Not just tests, but also improves vis aid
Behavioral science-based survey exercises
Comparable in cost and timing to qual visual aid testing
Behavioral survey techniques.
Better respondent experience.
Better vis aid feedback.
Measures rational impact of content on every page
Measures emotions evoked by content of every page
Measures quick gut reactions to content of every page
CVA is perfectly suited to test IVA and can provide feedback similar to UX/UI testing
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CVA also uses deep learning algorithms to score every message in your vis aid and compares it to a large normative database
Machine learning scoring + database comparison against 275,000+ messages
PRODUCT X MESSAGES
First and only quant visual aid testing methodology that combines behavioral science and artificial intelligence
Choose Visual Aid (CVA) is the first and only Quant Visual Aid Testing methodology that leverages the power of behavior science and artificial intelligence to test your vis aid. This is not just another visual aid software that boosts your visual aid. Instead, CVA leverages a deep learning algorithm to score every message in your visual aid and compares it to a normative database. It can be the perfect tool for you to measure and score your visual aid messaging, making it cost and time effective.
CVA provides businesses with insights into how customers perceive their visual aid messaging. Not only does it give a performance scorecard, but also provides suggestions on how to improve visual aid messaging. This allows marketing teams to better understand what works and what doesn't communicate effectively.
CVA provides the in-depth insights of a qual researcher with the rigor of a quant. It also uses AI to compare your message against normative databases and make suggestions for improvement. Comparable in cost and timing to qual vis testing, CVA is a valuable tool for any marketer.
The pharma visual aid has transformed completely but the visual aid testing has not evolved at all. This is where Choose Visual Aid gives a boost to a visual aid for a pharma company. The solution carries out quantitative research that leverages behavioral science-based survey techniques to get insights on every page; and algorithm analysis that uses artificial intelligence to score every message in the visual aid pharma company on effectiveness. Application of CVA involves behavioral survey techniques, better respondent experience, and better vis aid feedback. It helps to measure quick gut reactions, rational impact, and emotions evoked by the content of every page.
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