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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Compromaxing & the Framing Effect

BHVR Masterclass 6

Newristics
18 SEP, 2018

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Learn more about how behavioral science and AI are transforming pharma messaging

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Video Time : 33 Mins

How Salience Effect and Incremental Decision-Making are used in pharma marketing campaigns

Pharmaceutical Heuristics
Whitepapers Time : 25 Mins

Social media's impact on mental health

Mental Health Media
Special Reports Time : 34 Mins

Decision heuristics science analysis of top DTC ad campaigns

Pharmaceutical Heuristics