bhvr masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

BHVR Masterclass 3
19 JUN, 2018

See how using ‘Background Contrast effect’ in clever ways can boost the impact of your messaging. Also see how Pharma often feeds ‘Optimism Bias’ or the human predisposition to expect the future to be more positive than the past, especially in cases where current therapies have failed.