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BHVR Masterclass

BHVR is a series of masterclasses in behavioral science applied to messaging in the pharmaceutical industry. You can learn more from one BHVR Masterclass than an entire book on behavioral science.

Salient Effect & Incremental Decision Making

BHVR Masterclass 11

Newristics
12 JUN, 2019

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Learn more about how behavioral science and AI are transforming pharma messaging

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Infographics Time : 5 Mins

Why testing a lot of messages is important for your brand

Message Optimization Market Research
Video Time : 34 Mins

How Actor-Observer Bias and Disappointment Aversion are used in pharma marketing campaigns

Pharmaceutical Heuristics
Special Reports Time : 10 Mins

The Largest Meta-analysis of Pharma Messaging - Busting Myths about the Dos and Don'ts

Pharmaceutical Heuristics