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Chosen by Pharma Tech Outlook for its cutting-edge messaging solutions, built specifically for the pharmaceutical industry
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The award is given to prominent consulting and service companies that are front runners in the marketing arena for the Pharmaceutical and Life Sciences Industries. This accolade recognizes Newristics’ cutting-edge messaging solutions, built specifically for the pharmaceutical industry and bolstered by the unique combination of Behavioral Science (the Nobel prize-winning science of how humans make decisions) and powerful Machine Learning algorithms.
Pharma Tech Outlook is a monthly publication that brings forth real world solutions, news and insights into the pharmaceutical and drug development space. The magazine continuously contributes to the transformation of innovation into technologies and services within the Life Sciences sector.
About AiGILE messaging serviceNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!
The spring design challenge was a 2-month long project where student teams competed in proposing ideas to solve a real-world problem
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The first initiative was the Spring Design Challenge 2020–a two-month project where student teams competed in proposing ideas for a real-world business problem. As a part of this project, each team designed a product to better identify the target audience's underlying decision heuristics in qualitative research. After its successful completion, this initiative is slated to become a recurring competition.
The second initiative with MDBS got students immersed in Newristics’ message heuristicization process. Working on this unique process, the students got to apply decision heuristic science to real content with the aim of improving the content fluency and impact. After the advent of Covid-19, students forced into remote learning have had to deal with a diminished learning experience; this partnership with Newristics positively impacted students’ exposure to healthcare and marketing in an applied context while providing Newristics brilliant minds from a premier institution. Four students have been identified for a potential long-term internship and employment upon graduation.
About the MBDS ProgramMBDS is an interdisciplinary program that draws on contemporary theories and research surrounding human behavior and decision-making. Students establish a theoretical, methodological, and quantitative foundation with a set of core courses in behavioral economics, psychology, and social norms, and public policy to model human behavior and at an individual and group level.
Students enhance this foundation by specializing in their desired area with electives available in the Wharton School, Annenberg School for Communication, Penn Law, Perelman School of Medicine, and the School of Policy and Practice. The MBDS program prepares students to diagnose and shape human decision-making in business, public policy, education, and medicine.
CRISP Internships help students develop the right skills and behaviors that are expected of them as they enter the workforce.
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Recognizing this often ignored reality that once hired, recent graduates need interpersonal skills, critical thinking and other skills that are harder to capture in a student transcript or resume, Newristics launched CRISP: College Readiness Internship for Summer Program.
CRISP provides internships to students with the aim of giving them a head start in developing the right skills and behaviours that are expected of them as they enter the workforce.
CRISP 2020 was a tremendous success, as Newristics took on 10 summer interns across 3 countries, working remotely during the lockdown. Each intern was assigned a manager, a mentor, a dedicated project to work on and was supported by a group and 1-on-1 training.
Newristics has made the CRISP Playbook available to any organization that may be interested in implementing a similar program. It’s 100% FREE to implement.
About NewristicsNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!
Through its Pay-It-Forward program, Newristics offers its AiGILE messaging service FREE to charitable organizations with a 501(c) (3) or similar status.
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Most charitable organizations lack good messaging, even though it’s critical to their operations. These organizations need good messaging for their fundraising efforts and for advocating their cause. To help them effectively deliver their messages, Newristics does the following:
Newristics' AiGILE service is a marketing automation service that uses a powerful combination of Decision Heuristic Science and AI to significantly improve client messaging.
About NewristicsNewristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!