newristics

NEWS

  • Newristics recognised by Pharma Tech Outlook Magazine

    Newristics named among the TOP 10 Pharma Marketing Consulting/Service Companies 2020

    Chosen by Pharma Tech Outlook for its cutting-edge messaging solutions, built specifically for the pharmaceutical industry

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    Scottsdale, AZ: Newristics is delighted to announce that it has been recognized as the “Top 10 Pharma Marketing consulting/service companies 2020” by Pharma Tech Outlook.

    The award is given to prominent consulting and service companies that are front runners in the marketing arena for the Pharmaceutical and Life Sciences Industries. This accolade recognizes Newristics’ cutting-edge messaging solutions, built specifically for the pharmaceutical industry and bolstered by the unique combination of Behavioral Science (the Nobel prize-winning science of how humans make decisions) and powerful Machine Learning algorithms.

    Pharma Tech Outlook is a monthly publication that brings forth real world solutions, news and insights into the pharmaceutical and drug development space. The magazine continuously contributes to the transformation of innovation into technologies and services within the Life Sciences sector.

    About AiGILE messaging service

    About Newristics

    Newristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!

  • Newristics-UPenn Partnership Program

    UPenn students engaged in the Spring Design Challenge and a Writers Bench Initiative with Newristics

    The spring design challenge was a 2-month long project where student teams competed in proposing ideas to solve a real-world problem

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    Scottsdale, AZ: Newristics is excited to announce a partnership with the University of Pennsylvania’s prestigious Master of Behavioral and Decision Sciences (MBDS) program.

    The partnership extends to 2 different initiatives:

    The first initiative was the Spring Design Challenge 2020–a two-month project where student teams competed in proposing ideas for a real-world business problem. As a part of this project, each team designed a product to better identify the target audience's underlying decision heuristics in qualitative research. After its successful completion, this initiative is slated to become a recurring competition.

    The second initiative with MDBS got students immersed in Newristics’ message heuristicization process. Working on this unique process, the students got to apply decision heuristic science to real content with the aim of improving the content fluency and impact. After the advent of Covid-19, students forced into remote learning have had to deal with a diminished learning experience; this partnership with Newristics positively impacted students’ exposure to healthcare and marketing in an applied context while providing Newristics brilliant minds from a premier institution. Four students have been identified for a potential long-term internship and employment upon graduation.

    About the MBDS Program

    MBDS is an interdisciplinary program that draws on contemporary theories and research surrounding human behavior and decision-making. Students establish a theoretical, methodological, and quantitative foundation with a set of core courses in behavioral economics, psychology, and social norms, and public policy to model human behavior and at an individual and group level.

    Students enhance this foundation by specializing in their desired area with electives available in the Wharton School, Annenberg School for Communication, Penn Law, Perelman School of Medicine, and the School of Policy and Practice. The MBDS program prepares students to diagnose and shape human decision-making in business, public policy, education, and medicine.

  • CRISP: Career Readiness Internship for Summer Program

    Newristics launches CRISP - a one of a kind internship program for college students

    CRISP Internships help students develop the right skills and behaviors that are expected of them as they enter the workforce.

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    Scottsdale, AZ: Lack of career readiness in students is a growing concern across colleges and high schools around the country. Many students, otherwise brilliant, are focused on meeting course expectations but lack the requisite skills crucial for a successful transition into the workplace.

    Recognizing this often ignored reality that once hired, recent graduates need interpersonal skills, critical thinking and other skills that are harder to capture in a student transcript or resume, Newristics launched CRISP: College Readiness Internship for Summer Program.

    CRISP provides internships to students with the aim of giving them a head start in developing the right skills and behaviours that are expected of them as they enter the workforce.

    1. Persuasion – written and spoken communication
    2. Management – managing up, down and oneself
    3. Resourcefulness – getting things done
    4. Decision making – better judgment under uncertainty
    5. Empathy/compassion – mindfulness in the workplace

    CRISP 2020 was a tremendous success, as Newristics took on 10 summer interns across 3 countries, working remotely during the lockdown. Each intern was assigned a manager, a mentor, a dedicated project to work on and was supported by a group and 1-on-1 training.

    Newristics has made the CRISP Playbook available to any organization that may be interested in implementing a similar program. It’s 100% FREE to implement.

    About Newristics

    Newristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!

  • Pay-It-Forward Program

    Newristics pays-it-forward to the society!

    Through its Pay-It-Forward program, Newristics offers its AiGILE messaging service FREE to charitable organizations with a 501(c) (3) or similar status.

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    Scottsdale, AZ: Newristics is excited to announce its ongoing initiative - the Pay-It-Forward Program, through which it offers its very popular AiGILE messaging service FREE to charitable organizations.

    About Pay-It-Forward Program

    Most charitable organizations lack good messaging, even though it’s critical to their operations. These organizations need good messaging for their fundraising efforts and for advocating their cause. To help them effectively deliver their messages, Newristics does the following:

    1. Through Pay-It-Forward, Newristics makes its most valuable AiGILE messaging service available to any charitable organization for FREE.
    2. As a part of the Pay-it-forward initiative, Newristics has embarked on a bold initiative called Mission 501. Through this program Newristics will offer free messaging to 501 charitable organizations with a 501(c) (3) or similar status.
    3. In the last 5 years, Newristics has offered free services worth $1,000,000+ as part of its Pay-It-Forward program.

    About AiGILE messaging service

    Newristics' AiGILE service is a marketing automation service that uses a powerful combination of Decision Heuristic Science and AI to significantly improve client messaging.

    About Newristics

    Newristics is famous for helping pharmaceutical brands optimize messaging using a combination of behavioral science and machine learning algorithms. In the past 5 years, Newristics has optimized messaging for 100s of pharma brands, including 1 in 3 launch brands. It's no wonder then that 10/10 top Pharma companies continue to use Newristics to take their messaging from Good to Great!