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CMPchoose message predictor

First and only machine learning algorithm that can “test” messages without conducting primary market research.

CMP predictively scores messages

  • No surveys.
  • No respondents.
  • No fieldwork.
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predictive accuracy vs. primary market research

CMP predicts accurately because of extremely high-quality training inputs & advanced algorithms.

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  • Etymological database of 2.7 million heuristics-based words and phrases.
  • DNLU – Deep Natural Language Understanding algorithms that analyze heuristics embedded in language.
  • Research database of 2.4 million respondent choices from past message testing studies.

CMP is an ideal solution for when you are in a message testing pickle!

  • checklist_icon_01 Not enough time to conduct primary market research?
  • checklist_icon_02 Short on market research budgets?
  • checklist_icon_03 Need gut check answers, not 100-page research reports?
  • checklist_icon_04 Can’t recruit enough customers for quant research?
  • checklist_icon_05 Need to cut down messages for research?

CMP delivers almost everything you get from a quant message testing study.

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    Message Hierarchy
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    Message Bundles
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    Message Substitutions
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    Message Diagnostics

CMP checks all the boxes on your vendor checklist.

  • Cost Less than one-third the cost of a quant study.
  • Reliable Matches primary research 80% of the time.
  • Fast Get results in days.
  • Easy Just provide messages to test.

CMP can be customized to your product category and brand by training the algorithms on your data.

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    Share data from past message testing studies.

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    CMP is further trained on your custom data to improve predictive accuracy.

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    CMP is deployed as an easy-to-use message scoring tool for you to use directly.

CMP choose message predictor

The first and only AI solution to “test” messages without conducting any primary market research.

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