choose message optimizer
CMO uses a combination of
Behavioral Science & Artificial Intelligence to test messages in a completely new way.
CMO tests 100s of messages without a relatively large sample size.
CMO finds ways to improve your messages and tests multiple versions of each message in research.
CMO provides greater differentiation between good, better, best messages so you can make confident messaging decisions.
CMO provides the optimal message map for each channel and customer segment, ready for execution.
Use AI to detect the heuristic behind each message and develop alternative versions of each message based on heuristics.
Customize messages and bundles shown to each respondent based on their personal heuristics.
Use AI to quickly identify optimal message bundles out of billions of possibilities.
Test messages and underlying heuristics against each other in a choice exercise.
Predict a shortlist of best messages and message bundles for each respondent based on their heuristic preferences.
Test predicted best message bundle against competitors’ bundles.
Custom build message bundles for each respondent based on heuristics and test in a choice exercise.
Collect behavioral diagnostics on predicted best bundle.
Bundles that will be used to define your brand’s messaging strategy across all channels and will serve as your creative brief.
Bundles for each channel that you plan to execute messaging through, e.g. email, direct mail, TV, sales reps, etc.
Bundles that will help you play offense/defense against specific competitors in the market.
Data from CMO studies is loaded into an easy-to-use AI platform where you can optimize message bundles and storyflow for all your campaign needs.
1.5 times more people preferred the CMO message bundle vs. Competitor.
The utility score for CMO bundle was 25% higher vs. Competitor.
T2B diagnostics were significantly higher for CMO bundle vs. Competitor.