newristics

cme

choose message explorer

Unique approach for deep behavioral testing
of messages in quantitative research.

CME

uses a series of behavioral experiments to measure the intrinsic appeal of messages.

Behavior change

CME measures the behavior change potential of each message without asking for stated responses.

Emotional triggers

CME maps the precise emotions evoked by each message.

Non-conscious drivers

CME captures the non-conscious appeal of language in messages using heuristics.

CME uses many first-in-class survey techniques

Novel behavior rating scale that measures the behavior change potential of messages, individually and relative to each other.

Wheel of Emotions from the Psycho-evolutionary Theory of Emotions.

Gamified short-term memory quiz that identifies language drivers of appeal in messages.

Implicit Measures. Welcome Aboard.

Stated responses. Move aside.

  • IMPLICIT MEASURE 01
    RESPONSE SPEED

    How fast was each message evaluated by the respondent

  • IMPLICIT MEASURE 02
    RESPONSE SEQUENCE

    In what sequence were messages selected

  • IMPLICIT MEASURE 03
    RESPONSE RECONSIDERATIONS

    For which messages were the scores changed

  • IMPLICIT MEASURE 04
    RESPONSE ACCURACY

    Which messages have highest memory errors

measures the precise emotions evoked by each message through the Wheel of Emotions.
prioritizes messages based on their Rational vs. Emotional Motivation scores.

Unlike other message testing methodologies, CME provides a scientifically optimized version of every message in your inventory.

01

CME identifies the specific language in each message that is driving its appeal.

02

CME captures the emotion associated with that message.

03

CME uses this intelligence after the research is over to generate alternate versions of every message.

04

CME uses machine learning algorithms that can confirm that alternate message is better than original.

CME
choose message explorer

Get to the deep psychology of messaging in quant research.

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